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Estimating the Cost of Design

by Scott Cullins

The biggest question we receive from prospects and clients is in regards to what the cost will be for the design of a new magazine, redesign of an existing publication, and/or production design for a publication. We've researched our competitors' pricing and have found pricing can be all over the map. This makes it very difficult to determine what the cost will be.

Whether you need estimates for the financial section of your business plan, or an idea of what it will cost to hire Canyon Media, this article will help you get going.

By giving you pricing guidance up front, Canyon Media believes you will be better prepared to take the next step and give us a call. We provide small firm pricing, but larger firm quality. Our pricing is not the cheapest, but our value beats all of our competitors.

For new magazine design and redesign of existing titles, we've created a handy Excel calculator that you can use to get a rough idea of what your costs will be.

For production design, where all art is provided, figure on roughly $87.50 per page. So for example, production design for a 64-page plus cover (68 total pages) magazine will cost approximately $5,950
for production design.

For production design where art is not provided, art direction will be required to help identify concepts and sources for photos and illustrations. Production design with art direction runs roughly $112.50 per page. So, 
a 64-page plus cover (68 total pages) magazine will cost approximately $7,650 for production design with art direction.

Hopefully this information will help you get a solid idea of what your design costs will be. When your ready to move to the next stage, and actually hire a design firm for your magazine project, please give Canyon Media a call and we'll put together a detailed quote for you.

Scott Cullins has been in the publishing business for more than 18 years. He is the founder and principal of Canyon Media, a company that provides magazine design, production and launch consulting for startups, publishers and corporate clients. Email Scott now.


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