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Managing Content

by Scott Cullins

Publishing a magazine involves keeping track of potentially hundreds of separate content components including stories, photos, advertisements and other graphics. This can be a very challenging task. As content comes in from a sources, is revised and sent back and forth to your designers and/or editors for more revisions—it is very important to keep in control. Problems that can occur include publishing wrong or outdated versions of the content, forgetting to request hi-resolution versions of art and scrambling to do so at the last minute, changing a design because hi-resolution versions of images were never requested or sent, etc.

There are hundreds of differnt methods for tracking content. Every publisher uses slightly different methods to suit their workflow. For a startup magazine, or for new publishers, keeping it simple is very important.

The easiest method I've found is to create an Excel file broken down by story, in order of appearance. Adding simple columns to note....

The rest of this story is coming soon. Thank you for your patience.


Scott Cullins has been in the publishing business for more than 18 years. He is the founder and principal of Canyon Media, a company that provides magazine design, production and launch consulting for startups, publishers and corporate clients. Email Scott now.


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